Logo design can vary from shapes and abstract design, to realistic illustration to simple typography. But choosing the right logo for your business, and to display on your website, should not be something you decide on lightly. In fact, the right logo design can be crucial for success. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about the importance of effective logo design.
So, what is the importance of effective logo design?
There are a number of reasons why a company logo that is thoughtful, well designed, and clearly visual is essential for your website. These include:
- Building trust
- Providing a professional appearance
- Increasing positive branding
- Cross platform cohesion
An effective logo can build trust
When potential customers or clients land on your website, they want to know which company they are looking at, and they will also make instant judgements about whether or not to leave your website, or stay and find out more. The right company logo, that is designed effectively for the website, uses the right colour schemes, and is well positioned, can be a vital tool for building this trust instantly. While the content you create plays a vital role, it is the imagery itself that will first grab attention, and so a logo in the right position can be key to reducing your website bounce rate, and building the foundation for consumer trust.
An effective logo creates a professional appearance
Displaying your company logo shows a lot of pride in your company, and highlights to your potential customers or clients that your website is a professional one. A logo is one of the first things that any consumer is looking for on a professional website, to indicate the quality of the company behind the website. Adding a well designed logo doesn’t just meet this expectation, but it actually exceeds it, by attracting attention and using branding strategies well.
An effective logo can increase positive website branding
The logo is something that will be related to your company or brand both on and off screen. And designing an effective logo that uses company colours and the right visual detail for your business can be a good idea. The logo should be an instantly recognizable visual symbol of your business that is well positioned on screen. Getting the logo right can promote positive branding, and increase your brands memorability for the future, boosting the number of return or repeat customers.
An effective logo offers cross platform cohesion
Designing a stunning website logo allows you to unite your web presence by a common piece of visual design that best represents your brand. From social media platforms to email marketing, your logo should be used to show exactly who you are, and increase brand visibility. This cohesive approach can help to secure more customers from different sources or platforms, as well as adding a layer of professionalism to your online presence.
For more information or advice about your company branding and web design, get in touch with the professionals today, here at Pumpkin Web Design Manchester.