Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about effective visual design for numbers and data.
What are the effective design options for displaying numbers and data?
There are a variety of different ways to display numbers and data as a visual feature on your website. You could consider:
- Using typography styles- typography styles that match those you are using for the heading and text content of your website can be used to add numbers of data in a visual way. This often involves using oversized numbers with standard text alongside providing details. The size of the number and the typography style will grab the attention of potential customers and clients, which means the smaller text is more likely to be read too.
- Using pictographs- displaying statistics or data in a pictograph form can be incredibly eye catching, as long as this suits the style of your website. The additional illustration and imagery involved in the pictograph creation can add a unique design feature to your website, and help this stand out.
- Graphs- graphs are not a useful tool for a lot of websites, as this requires more thought and interaction from the website user, which is not ideal. But if your website is business or client facing, and is in an industry where graphs and charts are common, such as the finance sector, this can be a good option for you.
What are the advantages of using visual design for numbers and data?
There are a number of advantages and benefits of using visual design techniques to present numbers and statistics on your website. These include:
- Grabbing attention- numbers and data can be incredibly persuasive when creating content regarding your products or services. From your customer service rating to your service success rates, there are a variety of stats that can really show how professional and trustworthy your company is, and entice potential customers or clients to choose your company. Using visual design techniques to present these numbers and data can be sure to grab the attention of your website users, and make this data unmissable, so that these aren’t overlooked or skimmed over.
- Adding visual interest- well designed data that is easy to read and understand can create points of visual interest across your website, creating an overall more visual experience for your website users. This makes your website much more user friendly, and can lead to a more positive user experience. This is because data that is presented visually is much easier to understand when compared to text based content and descriptions.
For more information or advice about your company branding and web design, get in touch with the professionals today, here at Pumpkin Web Design Manchester.