Using left aligned stacked text above the fold

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts.  We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about using stacked text with a left alignment in web design.

What are the considerations when using left aligned stacked text above the fold?

Stacked text is a particular style of typography design that involves stacking lines of text directly above or below one another. The effect is very eye catching and this is often used above the fold. To left align this typography style means to move the typography from the centre to the left side of the page for a more interesting and unique style. But what should you consider when using this design style above the fold? And how can you be sure that this typography style will be effective for your website? Well, there are a number of things to bear in mind. These include:

  • The legibility of the text- to make the most out of this visually appealing design feature you should first of all consider the legibility of the text. It is essential that your stacked text is easy to read, on all devices, including mobiles and tablets. For this reason, the text should be sized reasonably to be easy to read, while the spacing between individual letters, and words, should allow for the text to be easy to distinguish. In addition, you should probably avid any serif fonts, and use only capital letters to avoid loops and flourishes that can obscure the lower line of text.
  • The rest of the above the fold content- if your left aligned stacked text is to be the main feature of the above the fold content, you may need to consider the typography colour, and add some decorative elements to the text, without negatively impacting the legibility. However, if your stacked text is to be overlaid on a stunning, professional image, or it is to be combined with imagery, illustration or even animation, the typography itself can stick to a more plain and simple design.

What are the advantages of using left aligned stacked text above the fold?

There are a number of benefits and advantages to using left aligned stacked text in web design. These advantages include:

  • Keeping up with a current trend- currently, one of the most popular trends for above the fold web design is to position text on the left of the screen. This leaves the right side of the screen free for visual elements, or for the background to stand out, depending on your style and design. Combining this left alignment with stacked text helps keep your company relevant, and shows to your potential customers and clients that your website, and ultimately your company, is one that can be trusted, and one that stays up to date with trends and design.
  • Draw attention- using stacked text on one side of the page helps create a subtle split screen design that draws the eye of the website user, and potential customers and clients, to that particular area of the screen. If this is combined with the call to action button, the effect on click throughs and conversions can be significant.

For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.