With the New Year just begun it can be a great time to make changes to refresh or update your website, or to launch it for the first time. The company logo is one of the most important parts of your online presence, as this will help increase brand identity, and will tie your online accounts together. But how can you be sure to design this logo effectively? Well, there are a number of new website logo design trends for 2021 that could be useful. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. That’s why we create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to everything you should know about the latest logo design trends.
What are the biggest website logo design trends for 2021?
There are a number of different logo trends that are set to be very popular throughout this upcoming year, especially for companies and businesses that have a strong online presence. These trends include:
- Using logotype- this is a design style that involves using letters, or the name of your company, to create a logo, without any shapes, lines or illustration. In this design style, the font style you choose is important, as this needs to reflect the company persona and branding you are aiming to create. You should also carefully consider the colours you use too, as these will become synonymous with your branding and colour scheme as a whole.
- Square outline logos- for web design, outlines for different elements can be very important. And some companies and businesses have begun using outlines around the logo too. This can be beneficial, providing more definition and clarity for the logo, although for some website this can look like a button. If your website logo also functions as a button, taking website users back to your landing page, this is not an issue. But if your logo is not interactive, it can be confusing. Again you will want to consider the colour scheme, and the colour of the logo outline. Many companies opt for plain black or white depending on the colour scheme and background for the website as a whole.
- Gradient logos- gradient logos can be any style or design, but they all share one thing in common. That is, the logo uses colour gradients. These can be very effective, adding a dynamic and interesting style to your logo design. Choosing a colour gradient that will be effective for your brand is important. Some companies opt for a gradient of shades of the same colour, or move from one colour to another, like blue to green or red to pink. This is probably more effective than a rainbow gradient, but again, this will depend on your website branding.
For more information or for professional web design for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.