When designing a website for your company or business, one of the first decisions you will need to make is which colour scheme to go for. Different colours have different psychological and emotional meanings, and choosing the colours that will best support your company persona or branding is important. And your colours will also need […]

When it comes to creating a stunning website, it can be easy to overlook the practicalities. Especially in terms of multiple devices. With mobile search now more common than desktop search, it is more important than ever for your website to look good, and be usable on all devices. And this is why responsive web […]

Large, bold, oversized fonts have been a popular design trend recently. However, these fonts have, until recently, been sans-serif based. This basically means they were without flourishes and swirls, and were instead easy to read fonts with separate letters. Now though, the trend is changing. an increasing number of companies are finding success by using […]

Any website for any company, large or small, has to establish a connection with the potential customers, as soon as possible. This connection is vital for driving sales and sign ups, because as soon as your customers feel they can relate to your company, they are much more likely to trust you, and purchase from […]

For many companies and businesses, the principle goal of creating a website is to increase sales and sign ups. But when something is going wrong, and your potential customers are leaving your website, instead of purchasing, you will need to examine your web design thoroughly, to get to the root of the problem. But knowing […]

Designing a website that shows off your businesses skills or talents is all about emphasizing these visually. So whether you provide a much needed local service, or you create and sell a range of products, you will need to include a wide range of visual features. These can include illustrations and icons, as well as […]

Icons are an essential feature of any website. These are usually small graphics or symbols that provide a high quality visual representation. A telephone icon for example, conveys the internationally recognized symbol for “call us”, without needing to include the words. So to help your potential customers find what they need, quickly and easily, an […]

Undoubtedly, the current popular trend for web design is for bold. bright colours that really stand out. But this doesnt mean that pastel colours cant also be incredibly effective. They can. However, pastel colours used to be the mainstream colour used across any website. So why the change? And how can pastel colours achieve the […]

When it comes to creating an interesting and fresh website, the font or typography you choose could be essential. Different fonts can help show off your company persona or character, which is great for your branding strategy. But at the same time, your typography needs to be easy to read (on any device) and also […]

Creating and maintaining an effective and successful website is all about making the most of key design features, and combining this with effective web marketing techniques, such as SEO and content creation. One of the most popular web design trends in use currently, is minimalist design. But why is this design trend so effective? And […]