For your website to really convince customers to sign up, or purchase your products, you need to consider the user experience. Website users who have a positive experience using your website, are more likely to be converted. So how can your web design help increase sales? And how can you balance this with the user […]

The navigation bar, menu, or navigation menu is an important feature of any website. This is where your users will look for links to different pages of your website, which might have the more specific details they are looking for, about your products or services. Being able to navigate to these pages quickly and easily […]

At the end of last year, purple was a big hit with a range of websites. And the same is still true today. But is purple a good choice for your web design? Well, purple is a complex colour that covers a broad spectrum of shades and colour depth. And this makes it a very […]

Unique typography, eye-catching headings, and stylish, brand associated lettering make up a small, but important portion of your web design. Typography and font design can be a great tool for adding visual interest and focal areas to your website. But these need to be in balance with other design tools, and used sparingly to get […]

When it comes to web design, creating the perfect experience for your users is a tall order. From visual design principles to the written content, the practical, and the creative need to work together to form an effective, cohesive website. But too often, the design will trump the practicalities. And as a result, users will […]

One of the rising trends in web design is to position text content, above the fold. Until recently, this space has been reserved primarily for visual content, with a small text overlay. But now it’s the typography, and the text itself that is taking centre stage. So is this effective? And how can you use […]

Effective web design is essential to your businesses success online. Every element and feature needs to be designed with practicality for your users in mind, as well as great visuals. For example, features like call to action buttons are crucial for making sales and signing up potential customers. But if these are not designed effectively, […]

The hamburger menu is a web design choice that can polarize opinion. For some, the additional interaction cost caused by the hamburger menu is not made up for by the better use of space. While others would rather have the additional space a hamburger menu can provide. So, should you use a hamburger menu on […]

Symmetry in web design has long been popular. The grid layout for one thing has been used repeatedly for years, advocated as the best possible website layout. However, throughout the past year, asymmetrical design has been growing in popularity, and effect. In fact, your website no longer needs to be bound by the tenants of […]

When designing your website, there are a lot of considerations to think about. From the layout options to the colour scheme and imagery, it’s important to create the end product that works both visually, and practically. Especially if you want your website to be successful. This is because users have a range of expectations, whenever […]