here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. One of the main things we focus on is the practicality of the website, and the potential user experience. Because the people who use your website, are the ones you really need to impress. This means creating quality web design that can help users find what they want, quickly and easily. So, what are the most effective time saving web design techniques? And how can your company use these effectively?
Why help your website users save time?
Helping users save time is a great way to provide a positive user experience. And this in turn is likely to increase your conversions, boosting sales and sign ups. Your website users want to be able to find the information they need, or the product or service they are looking for, in an instant. And helping them achieve this should be the aim of your web design. By researching and knowing your audience, you can preempt their requirements and plan to meet these with key pieces of content, and subtle web design changes.
What are the most effective time saving web design techniques?
While most companies will have a slightly different audience, there are some universal ways you can help users save time, suitable for any website. These include:
- Keeping your web design consistent- Whether it’s your navigation bar, or the way you use call to action buttons, any design choice you make needs to be repeated throughout your website. This will make it easier for users to associate themselves with your website, and know where to find things. As a result, consistency, especially with interactive elements, will help your users fly through your website, and into the purchasing or signing up process.
- Keeping your web design minimal- In web design, less can really be more. When faced with too much information, all at once, such as too many choices on the navigation bar, users will have to spend longer processing this information. This means it will take longer to make a decision, and longer to achieve their goals. This is not ideal, and the longer it takes the more likely your user is to simply leave. To prevent this, stick to a minimalist design, focused on the call to action, and heavy on the visuals.
- Designing effective forms- Forms can be a problem for users. Whether you want them to sign up to your mailing list, or you need their details for a purchase, forms are a necessary part of the online process. But they can be complicated and off-putting. To simplify your forms, you should consider only asking for the essential information, and using forms with validation, so that users can see where something has been entered incorrectly. You could also minimize the amount of typing required, and use check-boxes or drop boxes where possible.
- Making your Call to Action buttons stand out- Call to Action buttons need to grab users attention and be really obvious on every page. Making it stand out like this, is a good way to improve your click-through rate, and it can help users save time when trying to order or sign up.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.