Category Archives: web design

Web design that reaches your audience, and forms a strong connection, is key for increasing sales, bookings and sign ups. And this can be difficult to achieve. Not only does your website need to be fully functional and practical, but it also needs to use the right imagery and visual design to be appealing too. […]

To make sure your website is different to your competitor, and stands out to grab attention, you should carefully consider the overall style of your landing page, including the hero image, typography and imagery. One way to help you website stand out is by using unusual typography styles, like stacked text. But what are the […]

Deigning a website that will stand out from the crowd, grab attention, and provide functional, usable design for your potential customers or clients is essential for any company, large or small. But this is no small feat. Every aspect of your website, from the layout to the navigation bar can play an important role in […]

Shape is an important factor in web design. From visual design, to psychology, choosing the right shapes can have a big influence on the overall quality and style of your web design, as well as a real impact on conversions and profits. Rectangles are a popular choice, but what makes these so effective? And what […]

Colour in web design is an important visual, practical and psychological consideration. And there are a number of different techniques and styles related to colour, that can be very effective online. One emerging trend is the use of overprint colours. But what are these? And what should you consider when using overprint colours in web […]

The right website typography can make a positive visual impact on your overall web design. From custom cursive fonts, to bold, outlined or obscured typography, there are a number of different styles to choose from. A choice that is growing in popularity is tall typography. This is a typography type that is designed with taller […]

Web design features are important for making your website different from those of your competitors, and establishing clear company branding. One option that is often overlooked is the use of angles. Angles can be a great addition for any company website, in any industry. But what are the benefits of using angles as a web […]

Typography in web design plays an important visual and practical role. Not only does this need to grab attention and stand out from the page, but it also needs to be easy to read and understand on all screen sizes. Using the right colours for online typography is an important consideration for both the visual […]

Website headings are important visual design features that inform users about the content they can find in each section. For websites with lots of text content, this can be even more important, with effective headings improving the user experience and supporting Search Engine Optimization (SEO) too. But what are the different design options to make […]

Effective website design is all about using the available technology and design styles to create an easy to use, functional website experience. But over time, as technology improves, and user habits changes, it can be necessary to update your website, redesign it, and make changes. But what are the positives and negatives of website changes? […]