Category Archives: web design

If your company or business relate to consumers via email, at any point, it’s important to design your emails effectively, so that they are up to the task. Whether its a confirmation email to say their order has been received, or its part of your email marketing campaign, it’s essential for your emails to be […]

Effective web design is all about promoting your brand to reach new audiences. But this means that defining your brand, and developing a strong brand identity, is necessary to create a great website. And for some companies, this might be the first time that branding has really been considered. That’s why, here at Pumpkin Web Design […]

Web design layout is a fundamental tool for web design success. The layout will determine your method of grabbing attention, and keeping it. While also defining the balance between visual content, and informative text content. One of the most popular web design layout options is the grid layout. And while you might think that this […]

Whenever a company or business is thinking about creating a new website, reaching out to professionals for web design consultation is a great idea. This can provide web designers the opportunity to guide your thinking, or even pitch for the job themselves. But as a company, how can you make these consultations work for you? […]

Above the fold space in web design is often the key focal point of any website. And it is this space that is often given the most attention by designers and the website users alike. One of the most popular trends for this space is to fill it with a “hero image” that takes up […]

Web design needs to be different for every company or business. That’s because different companies will have different aims, different company personas, and different branding strategies. Plus, if every website looked the same, the internet would quickly become a boring place! But while each website is inherently different, they should each follow the same basic […]

Icons are a key design feature for any website, for any company, in any industry. That’s why its so important to choose the right type of icons for your business, and your website. But how can you be sure that your icons will be effective? And what should you be sure to consider? Well, here […]

Although imagery is probably the most important aspect, a big part of your web design will be your typography and style of text. This is because, while the imagery will attract your users and get their attention, it is the text they need to read that will help them find what they are looking for, […]

Sidebars are pretty much a thing of the past for landing pages on websites. Especially now that minimalist design, and grid design is so popular. But while they might not take centre stage anymore, there is still an area of your website what could benefit from the addition of a sidebar. This is the blog […]

The main purpose of most business or company websites is to ensure that your website users make that all important purchase, or decide to book your services. And the key bridge between landing on your website, and moving towards this end goal, is your call to action button. This should direct users attention with the […]