A website footer is a feature that can be very effective for your online performance, when designed correctly and when using this to the right effect. In fact, there are a number of reasons why a website footer should be considered carefully, and a number of advantages this can bring. But what are these benefits? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about website footers and the benefits of these.
So, what benefits can a website footer bring?
Your website could seriously benefit from a footer, to meet a range of requirements, including:
- Providing a place for contact details and your company address- if your company has a real world address, or a brick and mortar presence, including this on your website can help to dramatically increase customer trust, so that you can make more sales. But it’s not something you can just add in anywhere, without ruining your well thought out design plan. The footer can be the perfect location for this, as it means that it will be part of every web page, as well as being easy for your website users to find.
- Providing space for a simplified navigation menu- this is perfect for website users that have scrolled all the way to the bottom of your page, as it means they can navigate your website, without scrolling all the way back to the top. The easier you can make their website browsing experience, the more likely they are to feel positively about your website, and by extension, your company.
- Space for social media icons- does your company target a range of social media platforms? If so, your footer could be the perfect place to link your website to these. Social media icons in the footer are likely to be clicked by potential customers that are already interested in your company or products, as they are at the bottom of your page. And providing these links can help to develop trust, and show that your company is reliable and has positive reviews. In addition, social media icons in the footer, wont take people away from your page immediately, which is frequently what happens when these are instead displayed in the header.
- Adding client testimonials- footer space can also be very useful for displaying testimonial content form your previous customers. This is because the footer content will be displayed on every page, so your users will be sure to see it. And client testimonial content can be perfect for helping users to make a decision about shopping with your company, or using your services, as positive reviews help to build trust and connection.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.