Search Engine Optimization (SEO) involve making changes to your website to secure more organic (unpaid) traffic from Search Engine Results Pages (SERP). Generally, ranking in the top spot for relevant search terms will increase the amount of traffic, and potential customers you receive. But there are a range of factors that can also have an influence. And this becomes even more complicated if you are operating in a niche or unusual market or industry. So how can businesses optimize for niche markets? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know for effective optimization within niche markets.
3 ways to optimize for niche markets
If your business or company sell products, or offer services, in a very particular, niche, or unusual market, there are some specific SEO steps you should take. These include:
- Focusing on keywords
- Targeting specific types of SERP results
- Analyzing your competitors
Focusing on keywords
In niche and unusual industries or markets, the focus on keywords is absolutely essential. This starts with thorough research into the keywords and phrases that your potential customers or clients are using in relation to what you can offer. In many cases, these may be long form, in the form of a question, instead of a direct search. As a result, securing the top ranking position for direct search terms, may lead to less success than ranking highly for more popular terms associated with your industry area.
In addition, once you have secured these keywords, and have chosen some that are relevant, you will need to use these throughout your content. This means creating original and high quality pieces of content, to help reach your potential customers and clients. It also means using the right headers and alt tags.
Targeting specific types of SERP results
Niche industries and products may have a slightly different set of SERP results, in contrast with large companies or products that are more generalized. However, you should look to target any specific SERP results that do appear, including:
- Map results- sometimes if your users are searching for a service or product in a particular area, then map results will be shown, revealing local relevant businesses. You should be sure that your business appears here.
- Featured/Rich results- these are generally used to show specific answers to specific questions. If these are relevant to your industry, you should try and create video or high quality blog content to secure the rich result.
Analyzing your competitors
Finally, even niche businesses and industries have competition. You should be sure to look at their websites, especially products and services pages, as well as their search engine rankings, to compare and contrast your own. If something is working for your competitors, the chances are, it will work your company too.
For more information or advice, or for professional web marketing and web design, get in touch with the team here at Pumpkin Web Design.