Developing a strategy for Search Engine Optimisation (SEO) can be a great way for businesses of all sizes to succeed online. However, this should not be developed alone. In fact, there are a number of advantages of sales focused SEO, which involves combining your sales and SEO strategies for greater success. But what can this mean in practice? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to everything you should know about sales focused SEO.
What are the advantages of sales focused SEO?
SEO that is developed with the involvement of your sales team, or based on your sales strategy, can be a great option for any business, large or small, in any industry. In fact, there are a number of advantages to taking this approach to SEO. These include:
- Targeting the right audience
- Creating more successful content
- Measuring your SEO strategy effectively
Targeting the right audience with sales focused SEO
Developing an SEO strategy with sales in mind is a good way to make sure that your website, content and marketing will all be reaching the same intended target audience. While this might sound like common sense, a generic SEO strategy might miss part of your demographic completely, or be aiming for goals that are not as important as those associated with sales and profits. Taking cross department approach can help improve your SEO results, and your sales results, all at once.
Creating more successful content with sales focused SEO
If you use a content creation strategy as part of your SEO practices, then working with the sales team, or alongside the sales strategy, can help to ensure that your content is more successful. Every piece of content on your website, from the landing page, to the products or services page, can drive sales, and should be written with increasing sales targets in mind. This means creating content ideas from sales feedback, including:
- The key questions your potential customers or clients have
- The important information website users are looking for
- From an end user perspective, why your products or services are the best choice available
By creating content in this way, and organizing content effectively according to what your users want, you can not only increase sales, but you can also ensure that your website users have a positive browsing experience, and develop a positive opinion of your company. This ensures that you can increase your percentage of return customers or clients.
Measuring your SEO strategy with sales focused SEO
Finally, focusing your SEO strategy on sales, and working with the sales team, can be very useful for evaluating and measuring your SEO strategy. This is because with sales targets in mind, you can have a clear idea of what your SEO strategy needs to achieve, and you can evaluate your methods and techniques in light of the direct sales results. This can help improve your SEO techniques, and ultimately increase sales too.
For more information and advice about your web marketing or web design, get in touch with the experts today, here at Pumpkin Web Design.