For companies and businesses looking to grow their audience and their business online, content marketing can be a fantastic tool. From broadening the range of keywords relevant to your company, to providing more detailed, high quality information for your potential customers, content marketing can help you tick a lot of boxes. But with so many types of content to choose from, it can be difficult to know exactly which types of content would be suitable for your company. Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of high quality, effective website solutions and content marketing services across Preston and the North West, from Southport to Wigan, as well as Manchester. As a result, we have produced this guide to content types to grow your business in 2021.
What are the most effective content types to grow your business in 2021?
The most effective content types and trends change throughout every year, swinging between different categories as time passes. But there are often a handful of content types that remain popular from January to December, and these provide a solid foundation for the rest of your content types. So what will be the key content types for 2021? And how can you use them to help grow your business? Well, the content types predicted to be very effective this year include:
- Content using original data and statistics
- How to guides and simple instructions
- Social issues relevant to the industry
Content using original data and statistics
If you can create content using data or statistics your company has collected, you have the perfect type of content this year. With the hype over fake news dying down from last year, consumers are ever more wary of trusting information that isn’t backed up with a reputable study or evidence. And it’s not just consumers, its search engines too. In fact, this type of content is incredibly popular with search engines, because of the level of authority, reliability, and quality. So for 2021, if you want to increase your organic traffic, and get to the top of search results, try creating this type of content.
How to guides and simple instructions
“How to” searches have consistently been top of search data for the past few years. From YouTube to Alexa, consumers regularly reaching out to the web to find answers or instructions for a variety of tasks. From changing a tire, to bleeding your radiators, it seems that the internet can be the greatest teacher. As a result, if you want to content that will help grow you business this year, why not consider creating original and high quality “how to” content for a topic relevant to your industry? This could help you reach out to more people, increasing your audience and increasing the potential for further sales.
Social issues related to the industry
Whatever industry you work in, from construction to hair and beauty, there is sure to be a relevant social issue. Whether it’s pensioners in poverty, or discrimination in the workplace, social issues are incredibly popular right now. And this is the type of content that is highly relevant for sharing on social media, to encourage debate and increase the amount of post engagement.
For professional, high quality web design and content marketing, get in touch with the experts today, here at Pumpkin Web Design.