Above the fold content for small businesses

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. We work with companies and businesses across the region including those in Wigan, Blackburn, Southport and Chorley to provide excellent web marketing solutions. As a result, we know just how important your page layout can be. From the sidebars and footers, to the headings and images, getting your layout right is essential for success. This includes the content that appears above the fold. But what is the fold, and why is it important? Well, this is our guide to above the fold content for small businesses.

What Does Above the Fold Mean?

Above the fold is an old publishing term for content that appeared on the top half of the front page of a newspaper. This content would be visible above the fold line, when the paper was folded on the shelf. Similarly, in terms of web design, it refers to all the content that is visible without the user needing to scroll down.

Why Is Above the Fold Important?

The content that your potential clients or customers can see above the fold is what they will automatically, and most commonly subconsciously judge your website on. People take around 2 seconds to decide whether or not to stay on a webpage, so your content above the fold needs to grab their attention and get them interested in what you need to show them.

Web design trends for above the fold content

Web design is constantly evolving and changing. Currently, above the fold content is all about video. From embedded YouTube video, to video that automatically plays on load, many websites use this technique. Large relevant images can also be appropriate.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design.