The importance of an effective call to action button

When building a website that will attract attention and emphasize your company branding, it can be easy to be distracted by the big visual features. But this doesn’t mean you should neglect the smaller ones, that can even be more important. Like the call to action button. This is a small visual feature that can link your potential customers through to the purchasing or signing up process. But just how important is your call to action button? And how can you make sure to get the best results? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design, SEO, and marketing solutions to a range of clients. As a result, we have produced this guide to everything you should know about the call to action button, and the impact this can have.

What is the call to action button?

So, first of all, what is the call to action button? Well, this is usually a colourful button that stands out from the page and can direct users to the next part of the purchasing or signing up journey. There are different types of call to action buttons, including:

• Basic button- this type of button is the most straight forward for users, and it usually just has a small phrase as the text for the link. This could be something like find out more, buy it now, or ask for details.
• Call to action choices- this type of button has different choices for users. These might be yes and no choices for a specific question, or stacked choices for different options on a pop up.

Designing the call to action button effectively

So, how can you make sure you get the most out of your call to action button? Well, there are a number of design and optimisation tricks you can use, including:

• Make sure it stands out- use colour, texture, contrast or even animation to make sure your call to action button stands out of the page and will not be missed. You should also experiment with size, shape and position on the page to get the best possible results.
• Choose your wording- the most important part of your call to action is the link itself. So make sure users have an idea of their destination, after clicking your link. Use language that compels action, like “today” or “now”, and also make it clear what it is they should be doing. Are they being directed to a product page, or a sign up form? Whichever it is, make sure the option is clear.

What is the importance of an effective call to action button?

So, why should you put so much effort into making sure your call to action button is effective? And just how important is your call to action button? Well, the call to action, and the functioning link behind it, is essential for your success. The call to action button should grab users attention and help funnel sales and sign ups, quickly and easily. The faster your purchasing or signing up process can be, the more likely your potential customers are to complete the process, without becoming distracted, and leaving your website.

For more information and advice about web marketing, SEO and website design, get in touch with the experts today, here at Pumpkin Web Design.