How incorporating video into your website design could work wonders for your company’s SEO

When it comes to advertising your company to its maximum potential, one technique that always comes up is SEO, or search engine optimisation. A good SEO strategy can be a make or break factor in terms of an organisation’s visibility on Google and other search engines.

However, whereas most SEO advice is based around using words to get search engines – and, by extension, customers – to recognise you, there are other ways of reaching out to your audience and greatly improving your company’s online presence.

One of the most important of these is the use of video, and incorporating these prominently in your website design.

It will come as no surprise that, over the past few years, attention spans of internet users as a whole have been decreasing. Nowadays, large, lengthy blocks of texts are less effective at grabbing the attention of the reader, and it’s become all about video and other audio and visual content.

For this reason, here at Pumpkin Web Design we’ve listed a few of the ways in which you can use video to maximise your SEO potential:

Keep the attention of the viewer

One way of guaranteeing that a search engine notices and promotes your video is to make sure that viewers keep watching from beginning to end. This will prove the video’s worthiness and result in higher rankings which, in turn, should result in more potential customers.

Audience participation is important

Another way of proving your video’s worth is to ensure that you maximise viewer participation. This can be done through adding a ‘comments’ box below or encouraging visitors to comment during the video itself. Again, it’s important to design your webpage to create a visible ‘comments’ area in order to maximise viewer participation.

Still pay attention to traditional SEO

Of course, text-based SEO is still important. After all, a keyword-based title and blurb is still important for ensuring that your content is picked up by search engines and displayed when and appropriate. Of course, it’s also good for informing the viewer.