Effective options for improving conversion rate optimization

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients. And this is our guide to everything you should know about improving conversion rate optimization.

What is conversion rate optimization?

When you think of optimization in web design, you probably automatically think about Search Engine Optimisation (SEO). This is all about increasing the amount of traffic, and organic traffic, to your website from search engines. Conversion rate optimization should build on this, by increasing the number of website browsers that convert into paying customers or clients. After all, while good SEO can lead to an increased visibility, this is not going to succeed if people continue to choose not to buy your products or use your services.

What are the most effective options for improving conversion rate optimization?

If your conversion rate could benefit from a lift, there are a number of different options you can try, to optimize this process. These options include:

• The company phone number- Adding the company phone number to your website, or changing the position of this so that it is prominent, are two of the easiest things you can do to your website to increase sales or sign ups. A company phone number helps build trust with consumers and website users, because they know they can contact you if they need to. It also shows that your company is willing to provide support for consumers, which can be a great way to build a positive consumer relationship. Because of this, the phone number should feature prominently, on every page. This is generally most effective in the page header.
• A chat function- an online chat function that allows website users to ask questions to someone who works for your company, or to an AI chat-bot with the pre-programmed responses can be a great way to increase conversions. In fact, this could be instrumental for increasing sales and sign ups by more than 30%! This is because when your website users receive fast, specific answers to questions they are much more likely to feel confident buying your products or using your services.
• Call to action placement- another important factor for improving conversion rate optimization is the placement of the call to action button. This needs to be positioned about the fold so that it is obvious and unmissable. This will allow your potential customers and clients more opportunity to click through to wherever you want them to be, like a product or service page for example. This is the first part of the conversion process, so it’s important to get this right. You should also think carefully about colour, size, positioning and the language used on your call to action button, to achieve the best possible outcome.

For more information and advice about web marketing, SEO and website design, get in touch with the experts today, here at Pumpkin Web Design.