Any business must have positive online reviews to be successful. In fact, research has found that more than 90% of shoppers examine online evaluations before making a choice. As a result, it’s critical for companies to actively seek out and encourage clients to submit reviews. But what are the options for increasing customer reviews for your business?
What are the effective options for increasing customer reviews for your business?
There are a number of ways to increase customer reviews for your business and these include:
- Making it easier for customers to leave reviews
- Ask for reviews
- Offer incentives
- Respond to reviews
- Manage reviews
- Showcase your reviews
Make it easy for customers to leave reviews
Making it simple for clients to post reviews is the first step to obtaining more of them. On your website and in your email signature, include links to your review pages. You can also put a QR code that directs customers to your review page on your business cards or other marketing materials. Make sure the review procedure is easy to understand, doesn’t demand a lot of personal information, and doesn’t involve too many processes.
Ask for reviews
Asking for more customer reviews is the most efficient strategy. Send a customer an email thanking them for their business and inviting them to give a review after they have utilised your product or service. Personalize the communication and make it apparent that you value their input. Also, if you have a physical presence, you can ask for feedback there or in person..
Offer incentives to increase customer reviews for your business
even though it is unethical to pay for reviews, offering incentives to customers who submit reviews is acceptable. For instance, you might give them a discount on their subsequent purchase or include them in a drawing for a gift. Make sure the rewards are appropriate and fair and don’t appear to be a bribe in exchange for a favourable evaluation.
Increase customer reviews by responding to these
Make sure you reply to reviews that customers submit, whether they are favourable or unfavourable. Thank customers for their favourable comments, and respond to any criticism or grievances. This demonstrates your appreciation for their comments and your willingness to act to make their experience better. Also, it demonstrates to potential clients your interest in and sensitivity to their demands.
Manage your reviews
You may gather and manage client reviews with the aid of a variety of review management solutions. These systems can watch your internet reputation, automate the review request process, and even analyse consumer input to pinpoint areas that require improvement. Google My Business, Yelp, and Trustpilot are a few examples of well-liked review management platforms.
Showcase your reviews
After gathering reviews, be sure to share them on your website and social media accounts. Building credibility and trust with potential customers can be facilitated by prominently displaying favourable reviews and client testimonials. Reviews can help you pinpoint your strong points so you can market those in your marketing campaigns.
Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of high quality, effective SEO solutions and content marketing services across Preston and the North West, from Southport to Wigan, as well as Manchester. For more information or advice, why not get in touch today?