We live in an internet age now where engagement is key, this is where a well presented professional video can really contribute to the ‘stickiness’ of your website. Visitors are more likely to spend more time on a site if it has a video, compared with those that don’t. According online statistics, if a visitor is able to view a video on site, then they are 85% more likely to take the next step. Not to mention as search engines evolve and become more and more sophisticated , taking into account how long visitors stay on your site and using it as a signal of where you should be ranked. It would be fool hardy to overlook the benefits of having a video produced.
When you compare the potential returns versus investment in a video the statistics speak for themselves-
- 88% percent of the UK’s population are internet users
- The average UK internet user spends ove 68 hours per month online
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
- Online analysts report that watching a one minute video equates to reading 1.8 mil words
It used to be that most videos where used to give instructional information, how to tutorials etc. But now as the trend evolves and more and more businesses are taking full advantage of the growing popularity of video engagement. Using video to present full services or as an introduction to your business. But more importantly we are now in age of business where keeping useful info to yourself is counter intuitive, why not become a nugget of useful information and publish videos that visitors and search engines deem important and useful.
When it comes to service businesses a video gives a fantastic opportunity to kick start a relationship with a potential client. First impressions are crucial and I don’t see any better way than a sleek video that gets your companies services and personality across. If you are clever enough and think through the strategy you could aim for a viral sensation, which could result in a speedy upturn in visitors and potential customers.
If your focus is on customer service then a video presents the opportunity to really engage with your customer and answer any FAQ’s and how to questions. The benefits of having a kind voice and smiling face offering this information versus somebody having to read through plain text is no competition.
When it comes down to it, video on your website will help with a better visitor experience. Search engines will rank your site better as a result and you will increase your potential for conversions. If you would like any advice on how to go about getting started on a video then we are always keen to help. We have a fantastic portfolio of customers that have taken this advice and the results speak for themselves.