Using content categories for content marketing

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Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and even Manchester, and we work with a wide range of companies and  businesses, in a variety of sectors. As a result, we have produced this guide to everything you should know about using content categories for content marketing.

What are content categories used for in content marketing?

Content categories are a useful tool that can be used in multiple ways for effective content marketing. These different options include:

  • Content planning and ideation –during the planning stage of any content marketing strategy it can be a great option to choose a number of different topics from the same category. This will help your company to cover a wide range of angles around similar topics so that you provide a thorough and well-thought-out collection of information for your website users and potential customers and clients. This can also help to speed up the content creation process as your content topics will be linked, drawing from a similar pool of research.
  • Categorizing content on your website- by creating a range of content from the same, well defined categories you can easily categorize the content that is displayed on your website. In your blog section, instead of having an unorganized amount of content covering vast swathes of topics associated with your industry, these articles can instead be categorized into relevant groups. This can help to improve website organisation and structure as well as improving user experience.

What are the advantages of using content categories content marketing?

There are a number of advantages and benefits to using categories when planning and implementing your content marketing strategy. These advantages include:

  • Linking relevant topics- internal linking and structure within your written content can be a vital SEO tool and can also help to direct your customers and clients to other content that may be of interest or benefit to them. Categorizing content and writing a range of articles within the same category can be an easy way to ensure that your content links to high quality information and builds on solid foundations. 
  • Improving the user experience- if your website users or potential customers or clients are looking for specific information or answers to a specific question, categorizing your content effectively can be a great way to help them find this. With clear, well defined categories your website users will know exactly where to navigate to, and where to start looking for the information they need. And with clearly linked articles within the content, you can also direct them to further information too. All of this can be a great way to improve the user experience and ensure that people landing on your website find exactly what they need to trust your company and become a paying customer or client.

For more information about SEO, traffic, content marketing and web design, get in touch with the experts today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Burnley, Morecambe, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.