Building a great website that encourages your users to buy your products, or to book or sign up to your services is the aim of most company or business websites. From the landing page, to the product pages and descriptions, the majority of your website is probably designed to show off your products or services, […]
Author Archives: Pumpkin Web Design Manchester
When creating a new website for your company or business, it’s easy to think about the visual design, and the functionality of the website, while neglecting some very important decisions about the user experience and the user interface. Potential clients and customers are usually the target audience for any company or business website, and so […]
For many companies and businesses, aiming to capture the interest and attention of potential customers, and increase sales or sign ups, through professional web design, is essential. But one design tool that is often underused or forgotten about, is the use of human faces. So why is this such an important consideration and what are […]
For any company to be successful online, a professional website, and an active social media presence, are only the first basic steps. Potential customers are more motivated to buy or sign up, because of what other customers and clients have to say, than they are by anything they might read on your website. This is […]
When it comes to designing an effective website, the typography is essential. From the landing page hero area, to the banner advertisements and general page content, the right text and font is essential for attracting attention, and making sure that your website is easy to read and understand. Some specific types of fonts can be […]
Designing a high quality website is a great way to increase brand recognition and build your audience. But the main purpose of any website is generally to increase sales, bookings, or sign ups, depending on your industry. And using persuasive web design is essential for this to be successful. so why is persuasive web design […]
As attention drifts towards the upcoming spring, it seems that some companies are emphasizing this with pastel tones and peach shades across the website. But is peach really a good option for web design? And what should you consider when using peach colours in web design? Well, here at Pumpkin Web Design Manchester, we are […]
In web design, the above the fold content has long been described as the hero area. This is the part of the website that will load first, and will be seen by potential customers immediately. As a result, it has the responsibility of capturing attention and interest, while also delivering on a key message for […]
Minimalist web design is a popular web design style that really involves keeping the content and clutter on your website screen to a minimum. As a result, anything that isn’t necessary to the design or functionality of the page is removed, so that just the visual imagery and text remains. A hamburger menu or a […]
If your company or business offers a range of services, rather than products, you will probably be using a number of services pages on your website. This should provide your potential customers or clients with the information they need, and a direct option for contacting your company, making a booking, or signing up to your […]








