Each year, Pantone releases a “colour of the year” which sets the design tone for the upcoming year ahead. In web design, this is frequently included as part of the triage colour scheme, and is even used for creating effective branded content. So what is the 2020 Pantone colour of the year? And how can […]

As one of the most fundamentally important aspects of any website, the CTA buttons, or Call To Action buttons, are used to direct users to specific action. “Buy now”, “Sign up today”, and “Find out more” are some of the most commonly used, and these will be positioned on the home screen, landing page, and […]

In terms of web design, one of the most important considerations for any design or functionality option should be the user experience (UX). With anywhere between 60 and 80% of shopping carts abandoned on eCommerce websites, and more than 90% of users abandoning websites that cause frustration or problems, user experience should be the primary […]

When it comes to web design, many trends and design choices are cyclical, moving in and out of popularity at any given time. But banner advertisements have long been popular, and these are expected to remain so throughout 2020. But what is a banner advertisement, and what are the advantages of website banner ads? Well, […]

Call to action (CTA) buttons are one of the most useful and important features of any website. These are used to direct users and to show them what to do, or where to go, next. From purchasing buttons, to those that prompt users to create an account, or sign up to your mailing list, CTA’s […]

Website typography is as fluid and ever evolving as any other aspect of web design. And this means that typography trends and patterns are regularly changing and developing. But there are some typography trends that are sure to be popular, and incredibly effective, throughout 2020. So what are the top typography predictions for 2020? And […]

In web design, every small detail really matters. And if you are trying to achieve a professional, eye catching and practical website, you will need to make sure that each part of your website is designed to a high visual standard, while meeting basic functional requirements. This includes the icons. Icons are used in web […]

A big part of your web design, is the design and structure of the website navigation bar. This is responsible for directing website visitors to the pages they need, and the information they are looking for. But one of the most common navigation bar mistakes is offering too much choice. In all aspects of web […]

If your website is all about eCommerce, and you offer a range of products for users to browse through, you probably put a lot of time into designing a stunning product page. But sometimes, for some companies, additional steps could be taken to make sure that the product page isn’t just visually appealing, but that […]

Web design is always adapting and changing, with new ideas emerging, and old trends being replaced. But sometimes, either design or technological advances move user expectations along. And this means that some web design trends become obsolete. But what are the web design trends that are no longer relevant? And how can you be sure […]