When it comes to shape in web design, rectangles and squares are usually the most common and prominent. Circles also have their place, usually as a call to action button, or a specific web design feature. But what about triangles? Triangles have become more popular in web design this year, and they can play an […]

At this time of year, you will probably have noticed that most of the websites you use have had a seasonal, festive makeover. From small icons or illustrations decorating headings and page titles, to full size seasonal hero images, there are a number of ways to get on board with this trend. But is this […]

One of the most understated parts of web design has always been the typography. Well, until recently. Now we often see a mismatch of type faces, text sizes and styles, and even unique typography overlaid on a hero image. But while some of these uses of typography can really drive sales and boost a website […]

With Christmas just around the corner, many websites make some simple seasonal design changes to show offers, discounts, or to keep up with the festive spirit. But what are the most effective seasonal design changes for any website? And how can you be sure that these changes will have a positive impact on your conversion […]

Choosing a web design colour scheme can be tricky, and whichever colours you choose, they need to fit with your company branding. But beyond this, the only limitation is the overall aesthetic, and user response. Black and blue colour schemes are a popular choice for website design. But how can these two colours be combined […]

Making sure your website is well designed to perform well on all devices and screen sizes is an important factor for any business or company. Google’s “mobile first” algorithm is applied to users accessing search using a mobile device, and promotes better mobile websites over others. This means that without a good mobile website, your […]

Web design is all about balancing functionality with style and practicality to produce a website that is visually stunning, but also functional and practical too. Unfortunately, many companies only pay close attention to the landing page, and the rest of the customer journey can be a little neglected. The checkout or shopping cart page is […]

When it comes to web design, you’d be forgiven for thinking solely of visual design principles  such as images, colours and typography. But there is also another element you should consider. This is the role of emotion in web design. So what type of role should emotion play in your web design? Well, here at […]

When it comes to navigation bars, menus and buttons, square or rectangular is the usual design shape to choose. By using rectangles, these can align to form a navigation bar that can be horizontal or vertical, and displayed statically. Or, used as buttons for a hamburger menu. And there are a lot of advantages to […]

When it comes to your website, you are probably considering the content, the visuals and the functionality. But there’s an important aspect to your layout that you shouldn’t forget about. This is the website margin. But what is a margin and how does this differ from negative space? And how important are website page margins […]