Leaving items in the checkout basket, and then leaving the website altogether, never to order, is something that millions of people do each and every day online. And there can be a number of different reasons for this, including shopping around to compare prices (plus postage or shipping which is not always available until the address is entered), becoming distracted and simply forgetting, or being on the fence about purchasing in the first place. So what can companies and businesses do to try and boost last minute sales, for potential customers who may have been about to leave the website? Well, here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and even Manchester, and we work with a wide range of companies and businesses, in a variety of sectors. As a result, we have produced this guide to everything businesses should know about increasing last minute sales.
What are the most effective web design options to increase last minute sales?
There are a number of different design options that companies and businesses can use to turn potential abandoned cart statistics into sales. These include:
- Adding a countdown timer- this is something that many large online e-stores have been using for years with great success. A countdown timer can be used to indicate a couple of different things, including the time left to order to secure next day delivery, and the time left until the order will arrive, if the customer were to order now. This increases a sense of urgency for the customer to order quickly, before the timer runs out. for seasonal times of the year this can be a great way to boost sales, as you can show how much time there is for the item to be received in time.
- Improving the mobile experience- for many people making a purchase online will be achieved through a mobile device. This means that if the process or design is not effective, efficient or functional, your potential customers are much more likely to become frustrated and leave your site, instead of ordering. As a result, companies need to revisit the check out flow on mobile devices, to make sure that the check out process is as seamless as possible. This will allow customers that were not 100 percent certain about ordering from your company to take the plunge with increased confidence in your company and the process.
- Adding gamification- for people who aren’t sure about ordering the product, and may still be thinking about it, adding gamification can be an effective option. Games like spin to win offering the chance of free delivery or a discount code can be really engaging for potential customer and this can be an effective way to secure those last minute sales in the checkout process.
For more information or advice about effective web design options for boosting sales, get in touch with the experts today, here at Pumpkin Web Design.