3 small but important pieces of website text

woman enjoying web content

While effective web design can draw potential customers into your website, pique their interest, and show off your products and services, it’s the text based content that will have the most impact on informing your website users. From landing page content, to the product descriptions, the text on your website can help your potential customers make an informed decision about buying your products or signing up to your services, as well as building trust and establishing company branding. But some pieces of content are so short, they are easy to neglect or leave out altogether, when optimising this content could prove crucial for increasing sales and sign ups. Small but important pieces of website text need to be well planned and developed. But what are these specific text pieces? And how can you be sure that they will be effective? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know about the small but important copy on your website.

What are the top 3 small but important pieces of website text?

The website text that can be vital, while being only a few words or sentences long, include:

  • Button text
  • Above the fold text
  • Notification/pop up text

Call to action button text

The text on your call to action button should only be a short sentence, or just a few words. But the words you choose here can be the difference between someone opting to click the button, and potentially convert to a paying customer or client, and someone opting to leave your website. Some of the important things to remember for this piece of copy include:

  • Time- use time based words to really evoke action such as now and today
  • Stay positive- deliver a positive message about clicking through, instead of a negative message about missing out if you dont

Above the fold text

The amount of text that appears above the fold i.e. before a user scrolls down the page) will depend on the style and design of your website. However, the majority of websites are now using strong visual design in this area, with just a very small piece of content, usually only a sentence. This is sure to be read by anyone who load your website, as it is one of the first things they will see. So it’s important to make sure that this piece of text is as effective as possible.

Notification/pop up text

If you are interrupting the browsing experience of your website users with a pop-up or notification, then you should have a good reason for doing so. This reason should be made clear through the text on the notification, even if this is only a few words, or buttons. With users facing a barrage of notifications when loading any website, it’s important to make sure your content is clear and concise, to improve the browsing experience.

For more information or advice, or for professional web marketing and web design, get in touch with the team here at Pumpkin Web Design.


Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.