3 ways to improve your order value – E Commerce Style

Everyone is always looking for ways to improve their order value when they’re running their own E-Commerce stores. From us lovely people here at Pumpkin, to you our clients, we have put together 3 tips for you to do just that!


Use different market places such as Fiverr and sell small products with the price starting at just £5. People will be encouraged to buy more because of the cheap expense for quality products. Also offer your customers Add On Sales, this means you encourage them to buy something else that is similarly related to their purchased product. For example, if they are buying a laptop, offer warranty as well.


Sell a group of products for a discounted price, it’s easy! It’s a good way to sell more stuff in once single transaction and is a proven success. Because this way offers discounts, customers will see particular bundles as a great deal and therefor, purchase them for a lower price. It’s cost effective for both the company and the customer; this way increases the perceived value and influences the person to buy the bundle.


As a collective, we are nosey people, and we love to see what other people bought in relation to our purchases. By displaying this option and other products customers can also purchase, it’s a good way to start cross selling in your store. Advertise relative products so the customer will be enticed to buy more.

These are only a few and there are multiple ways you can improve your order value, these are just some of the ones that have been proven most effective by other E-Commerce stores and their customers. Don’t be afraid to try them out, and even create your own that fit your style along the way!

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.