When it comes to commercial blog content, there are many advantages. You can attract new customers, broaden your social media content and become an industry specialist. Providing of course that your content is high quality and original. It has to be worth reading after all. Here at Pumpkin Web Design, we are Preston’s favourite web design, web marketing and SEO experts. Commercial blog content covers each of these areas. As a result, we have produced this guide to the advantages of commercial blog content.
What are the advantages of commercial blog content?
In short the advantages of commercial blog content include:
- Credibility- Blog content that is thought provoking, interesting and unique can raise the credibility of your company
- Traffic- Blog content increases the amount of organic traffic
- Brand presence- Blog content will raise your brand presence
Search Engine Optimisation
When it comes to getting your website on to the first page of Google’s search results, quality content is actually an essential first step. If your website has a blog, top quality content will be regularly updated and added to your website. This means that Google will regularly be ranking your content, and you will begin to climb up the results listings.
However, your content must be original, informative and rich, according to Google’s own algorithm guidelines. And you will still need to use a good html structure and CSS layout to present your content too.
In terms of your social media presence, it can be challenging to companies to come up with things to share and images to post on a daily or weekly basis, depending on the size of your company. This is another area where blog content can really make a big difference.
Your blog content can be scheduled to be shared with your various social media platforms at whichever time you specify. This is great because it means you don’t have to physically go and share the content.
In addition, if you research into your social media performance and find your optimum posting time, you can schedule the blog post to be released at this time.
As a result, top quality blog content provides depth to what you can share on social media, and makes it easier to keep up with your social media demands.
There are many advantages of commercial blog content. By posting good quality and original content on a regular basis, your website can climb the rankings of the search engine results page, and land you more customers. In addition, it can also provide content for you to share via social media, reducing the time you have to spend on those platforms. If you need professional SEO and web marketing advice, contact us at Pumpkin Web Design today.