How can evergreen content boost your website?

When it comes to succeeding online, with any type of business across all industry sectors, content marketing and effective Search Engine Optimisation (SEO) are both essential tools. These can drive traffic to your website from social media and search engine results, while also helping to build your audience and increase sales and sign ups. But there are different types of content that can be created, including trending content and evergreen content. Evergreen content can be incredibly useful. But what exactly is this type of content? And how can evergreen content boost your website?

What is evergreen content?

So, first of all, what is evergreen content? Well, this is written website content that covers topics that will never grow old, or become dated, and will always be applicable to your business, company or industry. This type of content is usually in the form of blogs or articles, and will be created specifically for SEO requirements or to help your potential customers or clients with answers to common questions.

How can evergreen content boost your website?

So, why is evergreen content so helpful for company and business websites? Well, there are a number of reasons, including:

• Being permanently relevant- evergreen content is content that will never not be applicable to your company. So this content can be created, and stay useful to your company for years, helping you reach a wider audience.
• Steady traffic flow- evergreen content is likely to bring in a lot of steady traffic to your website because this is permanently relevant to your company. For example, as a heating engineer, questions like “why is my boiler making a noise” or “why do I have heating but no hot water” are going to be searched for multiple times by a range of potential customers, who are experiencing this issue. And content that can help to resolve this, or point towards your services as a solution, can be incredibly useful.
• Improving SEO- for your company to grow with organic traffic, you need to implement strong SEO practices. Creating original, useful and informative evergreen content that targets an important and relevant key word or phrase for your company can help your website rank highly for this in the Search Engine Results Page (SERP), improving your SEO.
• Building authority- evergreen content that is well produced and useful will generally attract a lot of traffic and this will help indicate to search  engines that your website is a leading authority in this area. As a result, you could see more of your blog content rising through the SERP.

For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester.