Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the important SEO practices that can help improve your location landing page success.

What are the most effective SEO practices for location landing pages?

Landing pages that are designed for different locations you serve can be a very effective web design option. Not only does this show your potential customers or clients the different locations you cover, but ti also ensures that each location age has information specific to the area. This helps to connect with your website users, build trust and develop strong local ties. But how can you make sure your location pages ranks highly on the Search Engine Results Page (SERP)? Well, there are several areas to focus on, including:

Interior and exterior images
Original content
Business directions

Using interior and exterior images where appropriate

Using images is a normal part of web design. But for your location page, you don’t just want any old image. Instead you need to include high quality, professional imagery of the interior and exterior of your physical property. Whether its an office block or a retail store, these images can help:

Users find your business in the real world. This creates a sense of trust, and can help to also increase your sales and sign ups
Users know what the inside of your business looks like.Believe it or not, this can be make or break for some customers, especially in the hospitality, leisure, tourism, and health and beauty industries.
Show any nearby businesses that your users might already know of. If your’e situated in a shopping mall or a centre, this can help users plan trips more efficiently, and find your company more quickly.
Show any parking you provide. This can also be a deciding factor for many customers and clients, especially those who require close parking.

Any images should also be optimised by size and resolution so that your page loads quickly and the images respond to different screen sizes.

Creating effective and original content

Although you might provide the same services in each location you cover, using the same content for each page is a big SEO mistake. Each page needs to be completely unique and original to secure the best possible results. Why not consider:

Specific services or products. You might offer different services or products in different locations, so make sure to cover in detail what users can expect from your company in the specific location.
Unique points. Why should your clients in Preston visit your store there, instead of the store in Blackpool? What makes your Preston store different and what can your customers expect?

Including business directions

The location of your business shouldn’t just be left to the street address. Instead, you should also include a map with directions to your business place. This helps the user establish where you are located, but it also helps search engines like Google understand your positioning in the real world.

What are the benefits of well designed location landing pages?

Location landing pages can deliver a range of SEO, marketing, and user-experience benefits that support long-term growth. These include:

Improved local search visibility: By creating dedicated pages for each location, you give search engines clear signals about where your business operates. This increases your chances of appearing for location-based searches, such as “web design in Lytham” or “SEO services in Manchester”, helping you reach users who are actively looking for services in their area.
Build trust and credibility: Users are far more likely to engage with a business that clearly understands their local area, references nearby landmarks, and provides location-specific information. This local relevance reassures visitors that your business genuinely serves their community, rather than offering a generic, one-size-fits-all service.
Improve conversion rates: When users land on a page tailored to their location, with relevant imagery, directions, and locally focused content, they are more likely to take action; whether that’s making an enquiry, booking a service, or visiting your premises in person.
Stronger internal linking and site structure: Location landing pages make it easier for both users and search engines to navigate your website, understand your service coverage, and move between relevant pages. Over time, this can contribute to better crawlability, stronger SEO performance, and a more polished overall website experience.

For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.