Advantages of improving your Google My Business profile

Web marketing is essential for any business to succeed online. And a website, no matter how well designed, will only be as successful as the marketing used to promote it. One important marketing option that should not be overlooked is Google My Business. But what is this? And what are the advantages of improving your Google My Business profile? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything small businesses should know about Google My Business.

What is a Google My Business profile?

Google My Business is free tool offered by Google, to show online searchers where the nearest local businesses are, relevant to their search term. This allows businesses and companies of all sizes to list their business on the Google Maps tool, and provided details and information about the company, This mainly focuses on useful details for the searcher, including the contact information and the opening hours. However, it also allows pictures as well customer reviews to be posted publicly, working as an effective unbiased source for reviews and recommendations.

What are the advantages of improving your Google My Business profile?

There are a number of advantages to putting in the effort to improve your Google My Business profile. Although this can take some time to get off the ground, and then need further tweaking and reviewing a couple of times a year, this is a time investment that can seriously pay off. Improving your listing can:

• Help out interested potential customers or clients- people that are searching for products or services similar to those that your company offers will likely to be shown the Google Maps result, along with local businesses in the area. If you keep your contact, website and detail information up to date and professional, you can make it easier for them to choose your company, over your competitors.
• Increase organic traffic- organic traffic is a term used to describe website visitors that land on your website without costing you anything. Google My Business is a free service, and keeping your listing and information up to date is also free to do. As this is always positioned at the top of the Google Search Engine Results Page (SERP) your Google My Business listing can increase this type of website traffic. This would contrast with those visitors that were directed to your website from an advertisement for example. The more organic traffic you can generate, the fewer paid options you will need to use to bring people in. And at the same time, by increasing the organic traffic, you can increase the opportunity to  convert viewers to paying customers or clients.
• Keeping images and content up to date- by improving your Google My Business listing regularly, you can keep your images and content up to date. This helps to also ensure that your business listing fits with your very latest website design and branding, so that even after re-branding, your potential customers can recognize your company on Google, as well as other platforms.

For more information and advice about web marketing and the role of Google My Business, get in touch with the experts today, here at Pumpkin Web Design.