Voice search is something that has only risen in popularity over the past few years, and it has also become more accurate and more useful. But what are the benefits of voice search for SEO? And how can your company take advantage of these benefits?
What is voice search?
Voice search is a function that allows people to use voice commands with their smart device, such as their tablet, mobile phone or home assistant. From Google to Siri, there are a wide range of voice assistants available, and people have found that this is a practical and effective way to retrieve information from the internet, without needing to stop what they are doing and type. As a result, it has become important for businesses to optimize their websites for voice search in order to remain competitive.
What are the benefits of voice search for SEO?
There can be a number of advantages and benefits to voice search in terms of improving your Search Engine Optimisation (SEO). These benefits include:
- Improving the user experience
- Increasing mobile traffic
- Reaching a wider audience
- Improving local SEO
- Improving brand visibility
Optimising for voice searches can improve the user experience
Voice search can allow users to search for information using natural language, and this makes it much easier for them to find what they need quickly and easily. By creating content that will be read to users, and answers their query or question, you can ensure that your website meets their requirements and as a result, this can lead to increased customer satisfaction and loyalty.
Voice searches can increasing mobile traffic to your website
Many people who use voice search do so through their mobile devices. This means that by optimizing your website and your content for voice search, businesses can drive more traffic to their websites from mobile users. This can be particularly beneficial for local businesses, as voice search is often used to find nearby stores and services while people are on the go. To make sure that your voice search optimisation is successful, you may need to improve the design of your mobile website, to ensure that your content is in the top ranking position for mobile searches. For this, responsive design is a great option.
Optimising for voice searches allows your website to reach a wider audience
As voice assistants become more popular, more people are using them to search the web, and by ranking well in voice search results, businesses can increase their visibility and reach a larger audience. This is supported by voice assistant such as Google, who will send the URL and content to the user for more details or important information.
Voice search can improve local SEO
When users search for local businesses using voice search, the results are often based on location. By optimizing for voice search, local businesses can increase their chances of appearing in the top results for local searches and make it easier for customers to find them. This can even be important for increasing physical footfall in your local business.
Voice search can improve brand visibility
By ranking well in voice search results, businesses can become more visible to users and increase brand awareness. This can lead to increased traffic and sales, as more people become aware of the business and its products or services.
For more information about professional web design, or web marketing, get in touch with the team today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work.