Search Engine Optimization (SEO) is something that companies of all sizes, across all industries, need to take into consideration. But too often the strategies for SEO success focus on what works for big business. And for a local business, or an SMB, this is often not the right approach. But what should businesses with a small market focus on instead? Well, here at Pumpkin Web Design, we are Preston’s leading web design and content marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about effective SEO strategies for a small markets.
What are the most effective SEO strategies for a small markets?
For small markets, your SEO strategies may need to be different, or tailored, to meet your requirements, especially when compared to much larger, or even national companies. Some of the most effective ways to see positive results from your SEO strategy include:
- Technical optimization
- Filling content gaps
- Building links
Technical optimization for SEO success
Technical optimization is all about fixing and resolving any technical issues that are related to your website. For small businesses, this can often include:
- 404 error pages
- broken links
- no meta-descriptions or image descriptions
- slow loading times
Once these technical issues are resolved, your website will be easier to index by search engine algorithms, and this can lead to an increase in position on the Search Engine Results Page (SERP). In addition, resolving these technical issues will also allow your website to work more efficiently for your potential customers or clients. Both of these aspects can contribute to an increase in SEO success.
Filling content gaps and small market SEO success
Content gaps generally relate to keywords and phrases that your competitors are using to rank highly, and you have not yet covered. These gaps indicate a lost potential in website traffic, that your competitors are currently profiting from. By creating high quality, informative and original content to fill these gaps, you can help your website rank for a wider range of relevant keywords, and improve SEO performance.
Building links for SEO success
Link building is an important consideration for both large and small markets. But for small markets in particular, you should focus on securing local and press links first. These can be as simple as advertising on local news websites, as well as partnering with other local businesses for a common cause or event, advertised online. This type of link building can build the authority of your company, helping to increase page rank on the SERP. At the same time, an increase in available links also means that there is the potential for more traffic to your website.
For more information or advice about SEO, keywords, content marketing, and professional web design, get in touch with the experts here at Pumpkin Web Design.