If you have an eCommerce website, you will be regularly selling products from your online store or website. But if you want to increase the amount of traffic to your website, or reach a wider audience, you will need to consider Search Engine Optimisation (SEO) for your website. With a good level of optimization you have the potential for an improved ranking on the Search Engine Results Page (SERP), and the higher your website ranks for relevant search terms, the more traffic you will attract. But how can your company improve organic eCommerce SERP performance?
What is the SERP?
SERP refers to the Search Engine Results Page, and the is the index of websites and links that appears when you enter a search term into Google or any other search engine. Your ranking position on the SERP will determine how much traffic your website receives from the search results, with top ranking positions drawing the vast majority of the traffic, and the potential for converting users to paying customers of clients.
What is organic ranking?
When it comes to search engine results your company has the option of improving the website and creating great content to help improve organic rankings. This process of improvement is known as Search Engine Optimisation (SEO) and it means that your website can rank highly, without paying for advertising. The latter, is the other option for securing ranking positions, and this will involve paying to advertise your company on the SERP. In the long term, organic search optimisation can help your company thrive.
What are the effective options for improving organic SERP ranking for eCommerce websites?
There are a number of ways to improve the organic SERP performance of your eCommerce website, and this can in turn lead to an increase in sales. These include:
- Keeping Google My Business information up to date
- Improving the content marketing on your website
- Addressing common website issues
Keeping Google My Business information up to date
Google My Business is a tool used by businesses that can help your company perform well in the Google search results. This is because, being registered with Google allows your company to be located on Google Maps, so your website address, and company information, will be shown to searchers within the Google Maps box. If you have already registered your company with this, then you will need to keep your details and information up to date, to retain a high position.
Improving the content marketing on your website
While the website itself might look great, be fully functional, and really showcase your products, it will not generate a large amount of traffic by itself. Instead, you need to target a range of relevant keywords or phrases that potential customers may be searching for, with high quality, original content marketing. Quality content on the product page itself can help to target searchers with specific inquiries, while blogs or articles can cover other relevant key phrases, including frequently asked questions, product comparisons and detailed reviews. This allows your website to appear organically in the SERP for a wider range of keywords, which can increase the amount of traffic to your website, and lead to an increase in sales.
Addressing common website issues
Finally, for your website to perform well on the SERP, ranking in the first position, you will need to address any issues your website has. Some common website issues that can negatively affect the page ranking include:
- Duplicate content
- Broken links
- Slow loading time
- Poor mobile website design
Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. For more information or advice, or for professional web marketing and web design, get in touch with the team today!