Responsive design is a crucial consideration for companies and businesses online. This is a particular style of web design that allows the website itself to respond to the changes and stipulations of device screen size and resolution, to ensure the best possible user experience. But responsive design can also help your Search Engine Optimization (SEO) too, especially since the introduction of the Mobile First Update by search engine giant Google. So how can responsive mobile design improve SEO? And how can you ensure your website attracts the most organic traffic possible? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the links between responsive design and positive SEO practices.
What is responsive web design?
Responsive web design is a specific type of website that allows you to create just one website option, to be used across all devices, of all sizes. This works by allowing the site to adjust to the screen size, as well as the orientation, without cutting off sections of text, or all important buttons. This means that all of the potential clients and customers landing on your website, will have the same experience no matter what type of device they are using. And since mobile searchers frequently surpass desktop users, this is a great way to ensure that you are delivering a high quality mobile website experience. But how does this influence SEO?
What are the benefits of responsive mobile design for SEO?
Responsive mobile web design doesn’t just result in a website that looks similar and has the same stunning design across the board. It also results in a website with the same level of content. This brings a number of advantages in terms of SEO, including:
- Content consistency- The same keywords, image alt tags and other technical data is used across all versions of the website, because the content is the same. This means that different versions of your website will not need to compete against each other for results, as instead of using different, competing images and text content, your website will be cohesive, with the same content across the board. The latest update to the mobile first indexing guide has made it quite clear that this is Google’s desired practice for all websites to reach top results in the search engine results page (SERP).
- UX boost- By using a responsive design, you can improve the user experience, with images, buttons, links and text size that is appropriate for the device and screen size, without losing quality. This means that the traffic your website does receive, will be more likely to convert to happy customers, increasing your website and company authority.
- Optimised speed- With loading speed for a mobile website one of the key ranking factors for mobile websites, responsive design is a fantastic tool. With responsive design, your images and video content are optimized to adapt the resolutions and size for different screen sizes, and this happens incredibly quickly. As a result, your mobile website is likely to perform well on the SERP.
For more information or advice about mobile devices and responsive web design, get in touch with the experts today, here at Pumpkin Web Design.