Search Engine Optimisation (SEO) and content marketing can be the most effective combination for increasing your sales, bookings and sign ups. And as part of this, you should take into account the website headings. But why is this important? And how can you be sure to use effective headings? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know about headings and SEO
What are the advantages of creating headings to support website SEO?
There are a number of SEO specific benefits related to using the perfect headings within your website content. These benefits include:
- Accurately informing search engines of the content on the page
- Helping search engines determine how relevant your page is to answer a search query
As a result, by using effective headings that accurately represent the content of your page, and using these in the right structure, you can increase the websites ranking position on the Search Engine Results Page (SERP). And a higher SERP rank means an increase in organic traffic, and more opportunity to increase sales, bookings and sign ups. But how does this work?
Effective headings and the Search Engine Results Page (SERP)
Using headings to help search engines understand your content can really help to improve your website rankings. This is because search engines are determined to provide the best possible results for users queries. So whatever the user searches for, they will be presented with reliable, relevant and informative content that will help them find what they are looking for.
The heading tags will help search engines determine exactly how relevant your content is, for any search query. And then your website will be compared to others, and ranked in relation to a range of other factors. These include the quality and reliability of the content, the functionality of the website, and the loading speed, among other factors. But without the headings to begin with, your page will not be collected for comparison.
Effective headings and the user experience
However, headings aren’t just a tool to help your page rank higher, and get more organic traffic. They are also incredibly important for the user experience. This is because, the majority of the people that do click through to your website, will be looking for something specific. And they aren’t about to read every single word on the page. Instead, it is more likely that your website visitors will skim read your content, looking for a heading that is relevant to the information they need. As a result, a website that uses informative and useful headings, will provide a much better user experience, than one without.
For more information or advice about headings and SEO, or any aspect of web marketing and SEO, get in touch with the professionals today, here at Pumpkin Web Design.