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Headings and SEO: An expert guide

Using social proof to increase sales

For local businesses to compete online, there is certainly a lot to take on board. From designing and creating a website that has full functionality, and looks stunning, to creating informative and relevant content to fill this website, there are a number of priorities and tasks that are essential. And even once your website is finally complete, the job isn’t over! You then need to put the work into Search Engine Optimisation (SEO) and content marketing. SEO will help make sure your website gets in front of the right target audience. And content marketing will persuade these visitors to sign up, or purchase, with your website. This is why headings are so important. And here at Pumpkin Web Design, we are Preston’s leading web marketing and web design professionals. We work with clients and businesses across Preston and the North West, to deliver web marketing solutions that get results. As a result, we have produced this guide to headings and SEO.

What are headings?

Headings are exactly what you think they are. Just like a newspaper or document will have a title or heading, and then subheadings, so should your content online. In web design, heading tags are used in every website as part of the html mark up. These headings are split into levels of importance from the <h1> tag, all the way to the <h6> tag, with the <h1> tag being the most important. The title of your page for example, will be wrapped in the <h1> tag.

The tags themselves determine the size, font and style of the text within the tag. And this means that the headings from <h1> to <h6> will start with the largest at the top, and move down to the smallest. However, the style of the font and headings can be changed and altered using CSS.

You should only use one <h1> tag per page of your website. Otherwise search engines will either ignore both of the headings, and not rank your page properly, or choose one that may not be the most relevant to your content.

Headings and SEO

So when it comes to SEO, why exactly are headings so important? And why is it important to use the heading tags to structure your website? Well, it’s actually quite simple:

  1. The headings help search engines to understand what the content is about.
  2. This can help search engines determine how relevant your page is to answer a search query.

As a result, the headings you choose can really alter your websites ranking position on the Search Engine Results Page (SERP).

Headings and the SERP

Using headings to help search engines understand your content can really help to improve your website rankings. This is because search engines are determined to provide the best possible results for users queries. So whatever the user searches for, they will be presented with reliable, relevant and informative content that will help them find what they are looking for.

The heading tags will help search engines determine exactly how relevant your content is, for any search query. And then your website will be compared to others, and ranked in relation to a range of other factors. These include the quality and reliability of the content, the functionality of the website, and the loading speed, among other factors. But without the headings to begin with, your page will not be collected for comparison.

Headings and the user experience

However, headings aren’t just a tool to help your page rank higher, and get more organic traffic. They are also incredibly important for the user experience. This is because, the majority of the people that do click through to your website, will be looking for something specific. And they aren’t about to read every single word on the page. Instead, it is more likely that your website visitors will skim read your content, looking for a heading that is relevant to the information they need. As a result, a website that uses informative and useful headings, will provide a much better user experience, than one without.

For more information or advice about headings and SEO, or any aspect of web marketing and SEO, get in touch with the professionals today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.