Why is website load speed important for SEO?

There are lots of different technical aspects of your website that can be optimised to improve the performance of your website. This includes website load speed. But how fast should your website load in 2018? And why is website load speed important for SEO? Well, here at Pumpkin Web Design in Preston, we are web marketing and web design experts. And this means we know all about how to get your website to not only look great, but also to perform well too. As a result, we have produced this guide to website load speed.

How fast should your website load?

We don’t like to wait. Especially not online. So if a website takes too long to load, the chances are, we’ll hit the back button. But how fast should your website load, and how long is too long? Well, a website needs to load in under 2 seconds. This might not seem like a long time to wait, but research has shown that websites that take longer than 2 seconds will experience a much higher bounce rate than others.

At the same time, its not just about how long your viewers are willing to wait. Search engines themselves incorporate loading times into their ranking algorithm. And so if your website takes longer than 2 seconds to load, the chances are, it will not rank on the first page. And if you do cut loading time to the 2 seconds, and your competitors take less time, it is entirely possible that they will then rank higher than you. It’s a dog eat dog situation, and you need to come out on top.

So, why is website load speed important for SEO?

Essentially, website loading speed is important because the search engine giants decided to make it a ranking factor. This means it is a factor that you can work on improving, to bring your website ranking up. And why did search engines decide loading time was important? Well, its all about user experience.

Website loading speed and user experience

A website that loads quality, unique and relevant content quickly, provides a better user experience than one that takes a longer time to load. This is because your audience, and your potential customers, expect to see your content almost immediately after clicking a link. In fact, Google wants this load time to be less than half a second! And according to the statistics by kissmetrics.com:

  • 47% of visitors expect your website to load in less than 2 seconds.
  • 40% will abandon it entirely if it takes longer than 3 seconds.

So if your website doesn’t meet user expectations in terms of load time, it creates a negative user experience. And this means that you could miss out on a lot of potential sales.

A fast website makes a good impression

In addition to the importance of providing a good user experience, your website is actually an online reflection of your company. So for many people, your website is the first glimpse they have of your company. And this will be their first impression. If your website loads quickly, and shows thoughtful design and top quality content, you will make a great first impression. And because of this, people will be more likely to shop with your company, and use your services.

A fast website also gives the impression of professionalism, and this can have a lasting impact on customers opinions of your company.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.