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3 ways to outrank your competitors

what is the purpose of content marketing

Business is just as competitive online, as it is in the physical world, if not more so. This is because your company needs to not only compete against other companies locally providing similar services, but also those businesses more further afield. And if you are in the eCommerce industry, it can be even more difficult to compete against international giants like amazon and ebay. But don’t give up just yet. With the right content marketing strategy, social media campaign, and effective SEO, any company can compete. Including yours. In fact, here at Pumpkin Web Design, we are committed to helping companies across across Preston, and the North West, including Southport and Wigan, as well as Manchester, grow and succeed online. In fact, we are Preston’s leading web design and web marketing professionals and we provide valuable web design, SEO, and marketing solutions to a range of clients, across a number of industry sectors. As a result, we have produced this guide to help you outrank your competitors.

3 ways to outrank your competitors

So, how can your company improve the online performance to secure higher ranking positions in the Search Engine Results Page? Well, there are a number of things you can do, including:

  • Producing a great quality, effective content marketing strategy
  • Building links and connections
  • Maintaining and building on social media

Content marketing

Creating a content marketing strategy with well defined aims and goals can enable your company to:

  • create useful and meaningful content that will resonate with your potential customers and encourage more sales and sign ups
  • provide a cohesive approach to your content so that all pages, and all articles are geared towards meeting the same targets and goals
  • prove the company authority to both search engines, and your audience.

With extensive content marketing you can target a wider range of keywords, that will allow your company website to rank for more search terms, and draw in more interested consumers. More traffic, as you know, means more opportunity to increase sales and sign ups. And in terms of your SERP, more traffic, and a wealth of unique, relevant content can help to boost your ranking position.

Building links and connections

Links between different companies can be vital for performance. If possible, why not consider guest posting on blog sites, with a link back to your company website? Or asking other companies to guest post on your blog too. And it’s not just content marketing that can promote links, as you could also advertise other local businesses, that offer services that are relevant to your own, but not provided by you. For example, a kitchen installation company could advertise for a tiling company, and vice versa. Not only does this help to show that your company is authoritative and reliable, it helps your users find what they need to. And it can also help increase your position on the SERP.

Social media

Social media itself wont have any impact on your position on the SERP. But it can have a different type of positive impact. If you can generate discussion and interest on your social media page, and build a sense of community, you could find that your social media provides more website traffic, and also increases brand recognition. This means that even if you dont hit the top spot in the SERP, people will be more likely to choose your website, as it is a company they recognize and already trust.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.