If you about to launch your new website, Search Engine Optimisation, or SEO, is not something you can afford to overlook. Effective SEO strategies right from the launch can help your website reach as wide an audience as possible, and help to build sales and sign ups. But what are the important SEO considerations when launching your website? And how can you be sure that your website will bring as much value as possible? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and web marketing solutions across Preston, and the North West, including Southport and Wigan, as well as Manchester. This is our guide to everything you should know about website launch SEO.
What are the important SEO considerations when launching your website?
Before your website launches, you should be sure to take some SEO aspects into account, and consider:
- The website architecture
- The website content
- The page speed
Optimising the website architecture before website launch
The architecture of the website refers to the page structure. This is an important SEO consideration, as each page needs to be optimised for the keyword/s, and phrases associated with the page. As such, it’s important that each page only contains the relevant information, and that each page is structured to make it not only easy for website users to find what they are looking for, but also makes it easy for search engine algorithms to understand the content and purpose of the page. This is what will allow your website page to rank highly on the Search Engine Results Page (SERP). To fully optimise the website architecture you should consider:
- The navigational purpose of the landing page- the landing page should be directing your potential customers and clients to the pages they are looking for, e.g. the products or services page.
- Using sub pages and categories- If you have a lot of information to deliver, it can be a good idea to divide this into sub pages to keep content organised and to help with the structure of your website.
Optimising content before website launch
The website content is one of the most important factors for SEO. Good website content is content that is original, relevant, and high quality, and meeting these requirements can allow your website to rank highly on the SERP, thus attracting most of the organic traffic. Before launching your website you should review and analyse your website content to make sure that this will add the most value to your website and your SEO efforts.
Optimising page speed before website launch
Finally, you should consider the loading speed of your website. It is very important that your website loads quickly so that your website meets industry standards, but also so that your website users and potential customers and clients stay on your website for longer.
For more information and advice about web marketing, SEO and website design, get in touch with the experts today, here at Pumpkin Web Design.