Features of an effective retail SEO strategy

Search Engine Optimisation (SEO) is an important factor for any website, and any business. But for online retail, this can be even more important. But what are the most important features of an effective retail SEO strategy? And how can these be used effectively to help your company succeed online? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work. As a result, we have produced this guide to everything you should know about the retail SEO strategies.

What are the most important features of an effective retail SEO strategy?

For an effective SEO strategy for online retailing there are a number of features to include and aspects to consider. These include:

• SEO friendly page structure
• Top quality content
• Keyword research

SEO friendly page structure for online retail

One of the most important optimisation options for search engine success is to structure the product pages in an SEO friendly way. What this means in practice is essentially applying all of the important user experience factors to your design, while considering some technical details too. You will need to consider:

• Creating a page template- for all of your product pages it can be important to follow a layout or design template for the pages. This should ensure effective branding, navigational options, image optimisation, and call to action buttons to create the best possible user experience, but also to demonstrate to the search engine algorithm the product and main focus of the page too.
• Completing the meta-description- while a meta description wont directly effect the SEO results, providing an algorithm friendly description of the page content can make it easier for to categorise and rank. This also helps potentially interested customers choose your website from the search engine index.

Top quality content for effective retail SEO strategies

The content you create for any website is going to be one of the most influential and important factors. But when selling online, this can become even more crucial. For your product pages you will need to not only create great quality content and descriptions for each item, but you will also need to structure this properly too. Beyond the category and product pages, setting up a blog designed to answer common relevant questions or queries, or to keep people up to date with developments in your industry can be a great option to increase the SEO power of your website.

Retail SEO and keyword research

For any content created for your website, conducting the right keyword research can make a significant difference to the long term success of your content. For product pages and the content here, this is even more important. By conducting thorough research you can choose the keywords that are going to be most useful for your business. In fact, recent studies have shown that  81% of retail shoppers conduct online research before buying, which means that if your brand can provide all the details, information and answers that they are looking for, interested customers are more likely to stay on your website, and shop there.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design.