Website colour schemes can make or break your business. But with so many options to choose from, how do businesses and companies know which colour scheme to go with? The short answer is, they don’t! Many companies alter their colour schemes until they are happy with a match that is perfect for them. But in the meantime, bad designs could be turning customers away, or making your website appear untrustworthy. Here at Pumpkin Web Design, we are web design experts. As a result, we have produced this guide to website colour schemes for online success.
Pastel and light background colours
Avoid heavy backgrounds. A dark background can cause eye strain, be uncomfortable for the user, or cause distraction. A good website will take user experience into consideration. As a result, many of the popular websites you use on a day to day basis will use a light colour scheme.
Plain and Simple
Avoid a busy background for areas that will have most of your content. This is because a patterned background or an image can cause the text to be too difficult to read. Consequently, potential customers will be more likely to leave your site, rather than try and struggle with the text.
Make a statement
A light and plain background leaves you open to be more creative in other areas. For example, darker and bolder colours can be used for buttons and fonts. This can really make a statement and draw attention to key areas of the page. This is essential for a clear call to action. A top tip when using this method is to take into consideration your company colours. This will help tie in your website with your company as a whole. As a result, you are more likely to be successful.
Website colour schemes for online success are essential. From light background colours, to bold statements with buttons and fonts, website colour schemes affect user experience. A positive user experience will help potential customers feel more attuned to your brand. As a result, they are more likely to shop with you or use your services. For all your web design needs, contact us at Pumpkin Web Design today.