Considerations for creating effective visualized data

Visual content generally always performs more effectively than text based or written content online. This is because visual images and information are much easier to digest and understand, at a single glance, when compared to reading and comprehending the written word. So if you have important findings, data or information that you want to share, using visualized data can be the most effective solution. But what does this mean? And what are the top considerations for creating visualized data? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about creating effective visual data for content marketing.

What are the advantages of creating visualized data?

Visualized data involves creating a visual representation to show and reveal the data. In the past, this was probably limited to graphs and charts. But currently, info-graphics are visual graphics designed to share information in a simple visual form. This can bring a number of advantages, including:

• Grabbing attention
• Being easier to understand
• Revealing the key data in a simple, visual way
• Shareable content for social media marketing
• Easy to add your company branding

What are the most important considerations for creating effective visualized data?

To make sure that your visual data achieves these advantages and benefits, and really performs well for your company, there are a number of things you should consider. These include:

• Making sure the data is original and relevant- using a visualized data technique to show information that isn’t interesting or original will not be as successful. While the visualization style might initially gain the attention of the audience, it’s likely that they will just scroll past, if the data isn’t useful. Using data from your own case studies is an effective choice, but you can also use credible data from other sources, as long as its relevant to your audience.
• Keep the design simple- the visual design for your visualized data needs to be simple and easy to understand. The simpler the design of any graphics, the more likely this will be to attract attention, and be shared and passed on to others.
• Consider animation- visual data doesn’t have to be flat and standard. It can instead be animated, taking the viewer through different pieces of information on different screens. This is probably the most effective type of visualized data, as it can be made interactive for the user, and it can help you simplify each screen.
• Consider your audience- choose the right visual style to directly connect with your target audience and demographic, to make sure that your visual content is noticed.
• Include company branding- as with all content that your company produces online, the company branding should be a big part of your design decisions. From using company colours and language styles, to including the company logo, there are a number of ways to put your stamp on visualized content.

For more information or for professional web design and web marketing support, get in touch with the team today, here at Pumpkin Web Design.