By now, it is common knowledge that Google is rewarding companies for adding relevant and quality content. As a result, more and more businesses are taking content seriously. But how much content can consumers view? Well, according to some leading experts, there actually is a content limit. Here at Pumpkin Web Design, we are web design and web marketing experts. Consequently, we have produced this guide to help you avoid the consequences of content shock.
What is Content Shock?
Content shock is term that’s come to describe the overloading of content. The point where the amount of content produced rises above the amount of content that can be consumed is known as content shock. However, the need for businesses to keep up their content production is still necessary. So what does content shock mean for businesses and companies looking to succeed online? And how can you avoid the consequences of content shock?
Consequences of Content Shock
If more content is produced than can be realistically viewed, there will clearly be many consequences for businesses. These include:
- higher bounce rates
- less conversions
- fewer sales
- low click through’s
- poor website performance overall
How to Avoid the Consequences of Content Shock
Companies that have realised the potential consequences of content shock are more likely to succeed. They are also more prepared to face these consequences.
The techniques successful companies have used to avoid the consequences include:
- Consumer Focused– Successful companies plan their content, and plan the structure and organisation of this content before they produce it. By planning the content beforehand, they can ensure that the needs of the consumers are catered for. As a result, consumers that do make it to your website will be more likely to stay.
- Immersive- Content that is immersive will engage the consumers that land on your page. Video is one of the most immersive forms of content you can use. In fact, the amount of time consumers are spending watching video is ever increasing. This is something successful companies and businesses have taken advantage of.
- Data– Content that is driven by data will be more successful. Statistics can help you determine the topic of the content, as well as which content type to choose. If yo want to avoid content shock, you need to pay attention to the data.
Content shock refers to the excess of content that people can consume. This mean articles will be written never to be viewed, and companies will experience larger bounce rates and lower traffic. You can avoid this by being consumer focused, producing immersive content, and analysing data. For all your web marketing needs, contact us at Pumpkin Web Design today.
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