Optimising your website for search engine results and rankings is important to draw in the potential customers. However, SEO practices have changed over the years. Some of the older SEO practices are now labelled “black hat”. They also have the added disadvantage of resulting in Google penalties. Here at Pumpkin Web Design we are web experts. As a result, we have produced this guide to help you avoid bad SEO practices.
Previously it was perfectly acceptable to stuff as many long tail and short tail keywords into your content. This is no longer the case. Not only does it lead to incredibly poor content, it’s also difficult for the reader to follow. In addition, it will result in your website ranking lower, if at all.
Poor quality content
Content that is of little to no value to the reader is of no value to your website. In fact, poor quality content that is produced only to fill out keyword options and trap more traffic, will result in a penalty from Google. This reflects badly on your company and can ruin your reputation.
Content that is not original or unique will be penalised by Google. Of course, researching current topics and creating new content based on this can be effective. However, it is vitally important to create brand new content, no matter how time consuming this can be .
Poor link building, or buying links, can lead to your company receiving a penalty. Links back to your website improve the search engine ranking because it is indexed more frequently. However, Google tracks links that may well have been purchased and implements large penalties for companies engaged in this. It actually goes against Google Webmaster Guidelines.
Keep your website optimised and above board by avoiding these bad SEO practices. Instead, why not contact the experts at Pumpkin Web Design today?