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Search engine optimisation (SEO) can be positively influenced by social media. This is because the social media sites will index the website, while the website will index the social media sites. This creates a two way relationship and boosts the search engine rankings of your business or company. However, the social media boosts for SEO can be complicated and there are many factors that can influence this relationship. Here at Pumpkin Web Design, we are Preston’s leading web marketing and SEO experts. As a result, we have produced this guide to how social media influences SEO.
Search Engine Results Page (SERP)
Social media can really boost your SERP. Not only will your website show up, but your linked social media business pages too. This can be extremely beneficial to users, who may be googling your company for the contact number, opening hours, or location, for example. The results page will display this information, making it easier for customers.
In addition, with good optimisation for both the website and the social media pages, you will occupy more spaces on the SERP, when your company name is searched for. This means that there is less room for competitors to steal attention and customers.
Social Media Posts
Some posts you make on various social media platforms will also be indexed. Twitter for example has an arrangement with Google for indexing tweets. As a result, just using your social media accounts can help to boost your SEO and company visibility.
Inbound Traffic
Social media can direct inbound traffic to your website. This can occur in a variety of ways:
Stay up to Date
To help optimise your social media sites, you need to stay up to date with the latest trends.
On Twitter, stay on top of current hashtags, and if any are relevant to the content you are looking to produce, make sure you use them.
On Facebook stay up to date with viral video content and content that is being shared a lot. This will help you determine how to present or format your content, to also attract shares.
The more popular your social media content is, the more likely it is to show up on your SERP.
In summary
Social media influences SEO in a variety of ways. These include populating the SERP, indexing more content, and attracting inbound traffic. Why not contact the professionals at Pumpkin Web Design, Preston, for all your web marketing and SEO needs.
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