A great website is essential for any business. This is especially true now that an increasing number of people are choosing to search for products and services online, before searching within the local area. As a result, your web design needs to pull in the viewers, and prove how trustworthy your company is. Here at Pumpkin Web Design we are web design experts. As a result, we have produced this guide to avoiding web design mistakes for online success.
No matter how great your splash page is, it’s a really unnecessary feature. Your potential customers want to find the information available in as little time as possible. Loading your website just to see a splash page is guaranteed to make your viewers bounce.
Lack of optimisation
This goes for images and videos that are too large, as well as poor SEO overall.
Image and video content that is too large will take longer to load. As a result, you could lose up to half your customers! It doesn’t take too much effort to size your videos and images properly, yet many businesses overlook this simple step.
SEO is a big deal. It will affect your website search engine ranking and consequently, the number of customers you attract. For information on how to use SEO effectively, check out our guide.
Poor branding and lack of style
A website that uses a mismatch of colour and font can seriously damage the company reputation. Not only does it look unprofessional and uncoordinated, it makes your company seem like that too.
There is still a place for some stock imagery in web design. However, the cheesy image of an overjoyed secretary is off-putting to customers who can clearly tell that it isn’t your company. This makes your company seem less trustworthy. As a result, consumers are less likely to choose you for their products or services.
Web design is essential to the success of your business online. Avoiding web design mistakes will help you succeed. Why not contact the professionals at Pumpkin Web Design today?