Pumpkin Recommends the Converter for Media WordPress plugin

Here at Pumpkin Web Design we are always on the lookout for tools that can help create the best possible websites for our clients. One of these is the Converter for Media WordPress plugin. Optimising image and media content for any website is essential, and this plugin is one of the very best tools for the job.

What is the Converter for Media WordPress plugin?

This plugin is designed to replace any of your website files that have standard JPEG, PNG and GIF formats with WebP and AVIF formats. This can result in a reduction of the page weight by half, without losing any image or website quality. With more than 90% of users using browsers that support the WebP format, this plugin allows you to convert seamlessly, without causing any challenges for your website users. 

In addition, all you need to do is install this plugin for the conversion and optimisation of your files to begin immediately. 

What makes the Converter for Media WordPress plugin different?

So, what sets this plugin apart from other similar options on the market? Well, when you look at many image optimisers for website media, they focus on reducing the size of the PNG or JPEG images themselves. While this can reduce the size of your website and help to combat loading times, it doesn’t future proof your media content from future updates, and it means that your images will not be optimised for Google’s Core Web Vitals. Instead, one of the most effective ways to improve your website’s Core Web Vitals is to serve images in a next-gen format. This is what the Converter for Media WordPress plugin can offer when it converts your images to AVIF formats. 

Why choose the AVIF format?

The AVIF format is a next-gen image format that is designed to be more suitable for new devices. It is a format that is backed by big companies such as Netflix, Amazon, Google, and Apple. 

As well as ensuring that your content is prepared for the future, this file format offers other benefits and advantages too. For example, AVIF images have even better quality than WebP images, and they don’t carry unnecessary weight. This can ensure that your website offers an outstanding user experience. 

Why is optimising website images important?

There are a number of reasons why optimising your website images is essential for the performance and standard of your website. These reasons include:

• Faster loading time- large image files can significantly slow down the loading speed of a webpage. Optimising images by reducing their file size without compromising quality helps in improving the overall performance and user experience of a website. Faster loading times lead to lower bounce rates, higher user engagement, and improved search engine rankings.
• Bandwidth and storage efficiency- optimised images consume less bandwidth when they are transferred from the server to the user’s device. This is particularly crucial for mobile users who may have limited data plans. Additionally, optimising images reduces the amount of storage space required on the server, allowing for more efficient resource management.
• Improved SEO- search engines consider page loading speed as one of the ranking factors. Websites with faster loading times are more likely to rank higher in search engine results. Optimising images contributes to faster loading speeds, thereby positively impacting SEO efforts and increasing organic traffic to the website.
• Better user experience- images play a significant role in engaging and capturing the attention of website visitors. By optimising images, you ensure that users can quickly view and interact with visual content, enhancing their overall experience on the site. Users are more likely to stay longer, explore further, and convert into customers or subscribers when they have a seamless and enjoyable browsing experience.
• Mobile responsiveness- with the increasing use of mobile devices for browsing, optimising images becomes even more crucial. Mobile networks can be slower, and screen sizes are smaller, making image optimisation essential for efficient mobile browsing. By reducing image file sizes and implementing responsive design techniques, websites can adapt well to different screen sizes and resolutions, providing a consistent experience across devices.

Why do we recommend the Converter for Media WordPress plugin?

Here at Pumpkin Web Design, we recommend the Converter for Media WordPress plugin for a number of reasons, including:

• Future-proofing your website
• Reducing loading times and page weight
• Improving Core Web Vitals
• Simple conversion with just one click

For more information about this plugin, check out the official page.