Creating great content, on a regular basis, for your website is a well known way for your website to reach a larger range of keywords and phrases, and target potential customers at all different stages of the purchasing journey. However, for your website to attract the most traffic, it has to provide the best possible information. And to do so, your content will need auditing from time to time. But what are the different purposes of content auditing? And how can content auditing help your business? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work. As a result, we have produced this guide to everything you should know about content auditing.
What are the different purposes of content auditing?
For your content audit to be effective, it’s important to decide on an overall purpose. The most common reasons for auditing your content include:
- Improve your website ranking on the Search Engine Results Page (SERP)
- Removing irrelevant or duplicate content
- Refreshing older/outdated content
Content auditing for an improved SERP ranking
If your website is not ranking highly on the SERP, this can be concerning for your overall Search engine Optimisation (SEO) strategy. Websites that rank highly typically receive the lions share of the search traffic, and pages that don’t rank within the top 10 results, or those on the first results page, will often receive very few views, if any. As a result, auditing your existing content can be a very useful strategy. This will help you identify any technical issues that may be reducing the website performance, or any issues with the content itself. Once identified, and rectified, you could see your website rise up the SERP results.
Content auditing to remove irrelevant or duplicate website content
Over time, your website content can build up, and it can be difficult to keep track of what is out there already. As a result, you could end up with a few duplicate pages, covering the same topic with the same information. You could also end up with content for products or services you no longer provide, or other outdated or irrelevant content. Auditing your content can help you identify any of these issues, and make improvements.
Content auditing to refreshing older/outdated content
Another purpose of content auditing is to find content that needs to be updated. Content that is more than a year old is content that can be refreshed, updated or enhanced to help keep your consumers informed with the best possible industry knowledge, and to establish your brand as an industry leader. This can also indicate to search engine algorithms that your company is a leading authority, helping to increase your ranking on the SERP too.
For more information about professional web marketing, get in touch with the team today, here at Pumpkin Web Design.