Best practices for Search Engine Optimization (SEO) might be applied universally, but the specifics of the SEO strategy, and consequently the actions taken, will need to be different for each and every company. And in fact, following the best practice advice can hurt the performance of some websites. So how do you know which advice to follow? And why are SEO strategies different for every website? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to why each company needs an individualized SEO strategy.
So, why should SEO strategies be different for every website?
Different websites should be using their own SEO strategy, tailored to company specific data. This can include:
- your target audience demographics
- the industry you work in
Target audience and SEO strategy development
So, how should your target audience influence your SEO strategy? And why? Well, each company is aiming to target a specific section of society. And each target demographic will have their own requirements and expectations about website design and content that meets their needs. This will also have a knock on effect for the type of searches completed, and the type of links they are likely to follow.
For example, if your company is aiming to sell products for high octane thrill seekers (rock climbers, base jumpers etc) then its likely that regular high quality video content, and short form text content is going to meet their requirements, instead of a regular blog, article or research piece. This may make up part of your content marketing strategy, but it will have a knock on effect on your SEO. You will need to use the right optimisation tools and strategies, for the specific type of content you create. And this will differ between websites. But when you get this right, you can achieve have a lower bounce rate, and more time spent by users on your website, which all sends a signal back to the search engines, to confirm that your website is high quality.
Industry areas and SEO
To perform well on the Search Engine Results Page (SERP) you will need to make sure that you know what your competition are doing. Take a look at the current results page, and see which unique factors tie the high performers together. For different industries, these unique factors will be different. For websites in the Travel and Tourism industry for example, the unique factors include a high number of images and a high number of internal links. While for websites in the Financing industry, these unique factors include a high word count, and a fast load time. This means you should prioritize the factors that are most relevant to your industry, while also meeting the general basic standards too such as responsive design and site structure.
For more information, get in touch with the experts today, here at Pumpkin Web Design.