ChatGPT is an advanced AI language model that has had a huge impact on universities, businesses and marketing. Capable of producing detailed and highly readable content that is grammatically correct, ChatGPT has revolutionized the creation of content online. This has meant that universities have had to create specific policies on the use of ChatGPT, while Google and other internet giants have also had to outline what is expected of businesses, when it comes to AI generated content. But while ChatGPT has the capability of producing great content for businesses, is it as useful as it seems? And what are the drawbacks of using ChatGPT for SEO content?
What are the drawbacks of using ChatGPT for SEO content?
ChatGPT has a number of drawbacks and limitations that can reduce its usefulness and functionality for SEO content. These drawbacks include:
- Lack of original content
- Difficulty with keyword optimisation
- Misalignment with company branding
- Inaccurate or misleading content
ChatGPT may not produce original content
One of the biggest concerns is that when asking this AI algorithm to create an article, the result may not be truly unique. In fact, if other companies or businesses request content for the same topic and angle, the resulting piece of content is likely to be identical, or very similar. This is a significant issue for SEO content in particular, as one of the pinnacles of good website content is the originality of the work and what this can bring to potential customers or clients. ChatGPT as a freely available AI may not only produce content that is very similar to existing online content, but it may also be providing your direct competitors with this exact same content. This can affect your businesses rankings on the Search Engine Results Page, driving less traffic to your website, while at the same time providing content that is of low value or purpose for your consumers. If the content generated is too similar to existing content online, this can result in duplicate content penalties from search engines, which will negatively impact SEO rankings.
ChatGPT can struggle with keyword optimisation
A big part of SEO content is the keyword optimisation. The keyword indicates the subject and topic of your content to search engines, and your audience, so that this can be highlighted as a relevant and useful piece of content. However, ChatGPT can struggle with this because the content generation process is based on the input provided to it. As a result, it may not always be able to optimize content for specific keywords and this can be problematic for companies and businesses that are looking to rank for specific search terms.
Content produced be ChatGPT may not align with company branding
When producing content for your website, sticking to the branding and persona of your business is an important task. This shows your potential customers and clients who you are, and helps to build relationships and consumer loyalty. However, although ChatGPT is capable of producing high-quality content, it can really struggle to create content that matches your branding. From the tone of the content, to the language used, ChatGPT does not offer content customization in this way, and this can make it very difficult for content to align with the brand’s messaging and values. This can even result in content that does not accurately reflect the company’s voice, mission, or vision, which can be misleading for your audience. Furthermore, this type of content may not align with the audience’s expectations, leading to disengagement, which will negatively impact SEO.
ChatGPT may produce misleading or inaccurate content
Finally, one of the most widely recognised problems when it comes to ChatGPT’s content is that this can sometimes be misleading or even completely inaccurate. When creating SEO content for your website, one of the first things to consider is what the content is bringing to your potential customers and clients, and this usually includes factual and relevant information. Unfortunately, ChatGPT is not able to fact-check its own work and as a result, this may contain errors or inaccuracies, which can be detrimental to the credibility of a website.
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