Effective options for improving local SEO

Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and even Manchester, and we work with a wide range of companies and  businesses, in a variety of sectors. As a result, we have produced this guide to everything you should know about local SEO, and how to improve this.

What is local SEO?

Local SEO involves practices and techniques designed to help your website be more visible on local search results, and attract more traffic through organic sources. This generally involves working with Google My Business listings, as well as third party review sites like Trust Pilot, while also aiming for high ranking positions in the local search results. Partnering up with other local businesses can also be very helpful.

What are the most effective options for improving local SEO?

There are a number of effective options you can consider to improve your local SEO, and ultimately to reach more people in your local area. These options include:

• Keeping Google My Business content up to date- Google My Business is a Google service that can help position your company on Google Maps, so that any local searchers can get directions immediately. This service also allows you to upload photos, links and it allows your customers or service users to post reviews. Any Google My Business results will always be positioned above the fold on the search engine results page, and are often the “go-to” solution for people in a hurry. Keeping this up to date with relevant and important information, as well as keeping on top of any questions or queries that may be asked here is a god way to show that you company is interested, professional and passionate about your work. These are all factors that can improve consumer trust.
• Checking out the Google My Business Q and A section- a new feature to the Google My Business service is the ask a question option. This allows interested potential consumers to submit a public question, and your response will also be public. By submitting relevant and helpful answers you can not only help that potential customer or client, but you can also help others looking for similar information. This can also help to indicate that there is a gap in your messaging or content that can be filled or corrected to improve the user experience, and ultimately increase sales or sign ups. You should also keep an eye on the Q and A section of your competitors. This can show gaps in their content that you can emphasize across your website, allowing you to achieve a competitive advantage.
• Joining local forums- community forums and groups on social media platforms can be a great way to increase company visibility and interact with members of your community. This can help increase brand reputation and recognition, and increase your consumer base.

For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.